Hoi An is one of Vietnam’s most enchanting towns, famous for its glowing lanterns, preserved historical buildings, and riverside charm. Unlike many modern cities, Hoi An feels like stepping into a living museum where old streets, wooden houses, and traditional markets create an unforgettable cultural experience.
One of the town’s most iconic sights is the Japanese Covered Bridge, built in the 16th century. With its tile roof and wooden beams, the bridge symbolizes the diverse cultural influences that shaped Hoi An. The town was once a major trading port where merchants from China, Japan, India, and Europe exchanged goods, creating a melting pot of traditions that still exist today.
The Ancient Town is designated as a UNESCO World Heritage Site. Its narrow alleys are lined with mustard-yellow buildings, old shop-houses, and temples. Many structures have been preserved in their original form, offering insights into the town’s past. Visitors can explore historic homes, assembly halls, and museums through a single entrance ticket that allows access to multiple heritage sites.
Walking through Hoi An at night is especially magical. Thousands of colorful lanterns illuminate the streets and reflect on the Thu Bon River. Lantern-making is a traditional craft passed down through generations, and visitors can even join workshops to create their own lanterns. Once a month, during the full moon, Hoi An hosts a Lantern Festival where electric lights are dimmed, candles float on the water, and music fills the air.
Hoi An is also known for its vibrant culinary scene. Local specialties include cao lau, a noodle dish with roasted pork and herbs; banh mi, served in crispy baguettes; and white rose dumplings. Cooking classes are popular among travelers who want to learn the secrets behind Hoi An’s flavors.
Another unique aspect of the town is its tailoring industry. Hundreds of tailor shops offer custom-made clothing at affordable prices. Visitors can choose designs, fabrics, and measurements, with many tailors finishing garments in less than 24 hours.
Beyond the ancient streets, Hoi An offers stunning natural attractions. An Bang Beach, just a short bike ride away, provides soft sand and calm waves perfect for relaxation. Meanwhile, Tra Que Vegetable Village offers a green rural escape where visitors can join farmers in planting herbs and harvesting vegetables.
Hoi An’s charm lies in its balance of history, culture, and everyday life. Whether you’re exploring its markets, drifting along the river in a lantern-lit boat, or strolling through quiet morning streets, the town captures the heart of every traveler. It is a place where time slows, and memories linger long after the journey ends.
